Privacy
Babybags · Last updated 12 October 2026
The short version: everything you log in Babybags stays on your iPhone (and your Apple Watch, if you use it). There's no account, no ads, no analytics and no tracking, and nothing is sold or shared.
Who we are
Babybags is made by an independent developer in New Zealand. This policy follows the New Zealand Privacy Act 2020. Contact: babybagsadmin@gmail.com.
What the app stores
What you enter: your baby's name, birthday and boy or girl; feeds, sleeps, nappies, growth measurements, notes and any photo you add; and your app settings. It's kept in the app's own storage on your iPhone. If you back up your iPhone to iCloud or a computer, Apple includes it in that backup, under Apple's privacy policy.
What leaves your phone
- Nothing, by default. Babybags has no server account and sends your log nowhere.
- Siri and Shortcuts. If you use voice actions, Apple handles your voice under Apple's privacy policy. Babybags only receives the result (for example, "a 90 ml bottle").
- Ask a question or type what happened. Questions about the log, and notes like "90 ml at 3 and a wet nappy", are read by the AI model built into your iPhone (or simple word rules), on the phone itself. They are not sent to us or to anyone else.
- Calendar, reminders and widgets. If you turn these on, Babybags adds its own calendar and notifications on your iPhone and shows your log in widgets. They stay on your devices.
- Sharing. Anything you choose to share, such as a visit summary or an update message, goes only where you send it.
Sync between phones (test families only)
Sync isn't offered in this version. A few test households who joined before release can sync two phones through a family key. For them, entries are sent over an encrypted connection to a small server run on Cloudflare and stored against a scrambled form of the key, so only phones with that key can fetch them through the app. "Log in your own words" text is also sent there, where an AI model on Cloudflare turns it into entries. Only the developer can see the server, and only to keep it running. Those families can ask us to delete their synced data at any time.
Your choices
- See or change anything by editing it in the app.
- Delete everything in Settings → More → Delete all data, or by deleting the app.
- Under the Privacy Act you can ask us what we hold about you and have it corrected. As we hold nothing about people who don't use sync, there's usually nothing to send. If you're unhappy with how we've handled a privacy matter, you can complain to the Office of the Privacy Commissioner (privacy.org.nz).
Children
Babybags is for parents and caregivers, not for children to use. Information about a baby is entered by their parent or caregiver and stays on that person's device.
Changes
If this policy changes, the new version will be posted here with a new date. If a future version adds sync for everyone, it will be opt-in and explained in the app first.